Comments on: Barry Schwartz – The Paradox of Choice http://tomorrowbydesign.com/?p=84 "The unexamined life is not worth living." - Socrates Wed, 19 Oct 2011 04:11:12 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: Morgan http://tomorrowbydesign.com/?p=84#comment-45 Tue, 12 Oct 2010 05:02:56 +0000 http://tomorrowbydesign.com/?p=84#comment-45 I really like the idea that having too many choices is what could be making a person feel uneasy. It seems so… salient, and simple at the same time.

Somewhat related (in regards to decision making), but not entirely- look up cognitive dissonance theory. I think you’ll find it interesting, plus I can quiz you about it this weekend :)

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